Cookies / ePrivacy Policy
Source: Datafirefly Legal Documentation v1.0 (March 2026). See also the privacy policy.
Last updated: March 2026 — DATAFIREFLY LIMITED
Legal basis: GDPR (EU) 2016/679 · Data Protection Act 2018 (Ireland) · ePrivacy Regulations (Ireland)
Competent authority: Data Protection Commission (DPC), Dublin.
In Ireland, the ePrivacy rules cover any storage of, or access to, information on the user's terminal equipment.
2.1 What is a cookie?
A cookie is a small text file, or any similar technology, placed on or read from your terminal (computer, smartphone, tablet) when browsing a site. Irish ePrivacy rules more broadly apply to any technology allowing information to be stored on, or accessed from, a user's terminal equipment (pixels, tags, local storage, SDK, etc.).
2.2 Categories of cookies used
Strictly necessary cookies
Essential to the operation of the site. They enable security, authentication, session stability and storage of your technical choices. They do not require prior consent but must be explained.
| Name | Provider | Purpose | Duration | EEA Transfer |
|---|---|---|---|---|
| session_id | Datafirefly / O2switch | Secure session maintenance | Session | No |
| cookie_consent | Datafirefly (CMP) | Storage of consent preferences | 12 months | No |
| csrf_token | Datafirefly | Protection against CSRF attacks | Session | No |
Audience measurement cookies — Google Analytics
These cookies measure site traffic, pages viewed and browsing behaviour, to improve our content and performance.
| Name | Provider | Purpose | Max duration (EDPB) | EEA Transfer |
|---|---|---|---|---|
| _ga | Google Analytics | Unique visitor identification | 13 months | Yes — US (SCC) |
| _ga_* | Google Analytics | Google Analytics session state | 13 months | Yes — US (SCC) |
| _gid | Google Analytics | User distinction | 24 hours | Yes — US (SCC) |
Marketing cookies — Meta Pixel (Facebook)
These cookies are set by Meta Platforms and allow us to measure the effectiveness of our advertising campaigns, create custom audiences and limit ad repetition.
| Name | Provider | Purpose | Max duration (EDPB) | EEA Transfer |
|---|---|---|---|---|
| _fbp | Meta Platforms | Conversion and advertising audience tracking | 13 months | Yes — US (SCC) |
| _fbc | Meta Platforms | Facebook ad click tracking | 13 months | Yes — US (SCC) |
2.3 Legal basis of cookies
| Category | Legal basis | Consent required |
|---|---|---|
| Strictly necessary | Legitimate interest / Service operation | No |
| Audience measurement (Google Analytics) | Prior consent | Yes |
| Marketing / Meta Pixel | Prior consent | Yes |
In accordance with the Irish DPC requirements, no non-essential cookie is set or read before obtaining your prior, free, specific, informed and unambiguous consent.
Refusing non-essential cookies is as easy as accepting them.
2.4 Consent management
On your first visit, a consent management banner (CMP) allows you to accept, refuse or configure cookies by category.
You can modify your preferences at any time:
- Via the "Manage my cookies" link available at the bottom of each page of the site
- Via your browser settings (blocking or deleting cookies)
Blocking certain strictly necessary cookies may affect the proper functioning of the site.
2.5 Transfers outside EEA
Google Analytics and Meta Pixel cookies involve data transfers to the United States. These transfers are based on Standard Contractual Clauses (SCC) approved by the European Commission. For more information, see our Privacy Policy — section 1.6.
2.6 Contact
For any question regarding our use of cookies and trackers, please write to: privacy@datafirefly.com